Quince is a direct-to-consumer (DTC) retail website that sells clothing, accessories, leather goods, home decor, and more. The brand was founded in 2018 and is based in San Francisco, California. Quince describes itself as the opposite of fast fashion, offering high-quality, timeless silhouettes at prices that are 50–80% lower than traditional retail. Quince claims to be able to maintain low prices by sourcing directly from makers, which lowers design costs and minimizes corporate overhead.