"Primury"

Primury is a contemporary unisex footwear brand and lifestyle collective that was established in London in 2014. The brand's name comes from the word "primary" or "first". Primury's designs are known for being fresh takes on classic silhouettes, and for embracing multidisciplinary fields such as art. The brand's aesthetic is characterized by a playful simplicity and do-it-yourself approach to design. Primury shoes are handcrafted in Portugal using locally sourced leathers, and feature rubber soles, striped elastic or stitched uppers, and a variety of heights.