Nili Lotan is a New York-based fashion designer who launched her own label in 2003. The brand is known for its high-quality, timeless basics, neutral palettes, and relaxed silhouettes. Lotan's collections have been featured in top fashion publications like Vogue, Harper's Bazaar, and WSJ, and her designs have been worn by many celebrities, including Gigi Hadid, Kendall Jenner, and Jennifer Lawrence.