Lele Sadoughi is a fashion accessories brand that started as a jewelry line and has since expanded to include other categories, such as handbags, eyewear, and home decor. The brand is best known for its knotted, jeweled headbands and colorful jewelry. The brand's founder, Lisa "Lele" Sadoughi, has over 20 years of experience designing costume jewelry. She credits the brand's success to its organic marketing, dedication to its DNA, and authentic collaborations.