namorata is a fashion brand founded by model, actress, and designer Emily Ratajkowski in 2017. The brand is known for its swimwear line, which is inspired by Ratajkowski's childhood in Encinitas, California and classic high-cut swimwear. Inamorata's body-positive designs are meant to highlight all forms of female beauty and accentuate the waistline. The brand's name comes from the Italian word innamorata, which means "in love".