"Gentle Monster"

Gentle Monster is a South Korean eyewear brand that specializes in sunglasses and optical glasses. The brand was founded in 2011 by Hankook Kim in Seoul, South Korea. Kim's research led him to discover a gap in the eyewear industry, as eyewear had been designed to fit a Western facial structure. Gentle Monster is known for its avant-garde designs and unique retail spaces. The brand has gained a cult following for its innovative approach to fashion and design.
Gentle Monster is influenced by contemporary art and explores a creative philosophy through thematic, immersive store design, 3D installations, and kinetic sculptures. The brand's frames are made to be unisex and are designed to fit every face shape and embrace anyone's style. Gentle Monster offers repair and maintenance with purchases, as well as customization to adjust to an individual's face.