Armani Fashion Group, Armani Collezioni is a high-end line from fashion designer Giorgio Armani. The line is more expensive than the Armani Exchange and Armani Jeans and Emporio Armani lines but less expensive than the high end ready-to-wear line, Giorgio Armani (sometimes referred to as Armani 'black label') and the haute couture line, Armani Privé. The line is typically aimed at an older customer who does not desire 'trendy' design, but places emphasis on high quality more classic items. It replaced the Giorgio Armani Le Collezioni line.