Adanola is a UK-based clothing brand that sells women's activewear and lifestyle apparel. The brand was founded in 2015 by Hyrum Cook and his brother Josh, who were inspired by Scandi fashion and wanted to create stylish, affordable leggings that perform well in the gym. Adanola's clothing is designed to be versatile and high quality, and to make the wearer feel their best. The brand uses innovative designs and high-quality materials to create gym wear and activewear that goes beyond traditional athleisure. Adanola also aims to reduce its impact on the planet by using 100% recyclable packaging, running small production lines to avoid waste, and offsetting its operational carbon footprint.