"1017 Alyx 9sm"

1017 ALYX 9SM is a luxury streetwear brand founded by Matthew Williams in 2015. The brand is built on the concept of high quality materials mixed with subversive culture and modern craftsmanship. The brand's name comes from Williams' daughter, the number 1017 is a reference to Williams' birthday, October 17, and 9SM is taken from the label's founding studio address in Saint Mark's Place, New York City.

1017 ALYX 9SM's collections often pay homage to Williams' life, with modern but classic designs. The brand's ready-to-wear and accessories harness inspirations from Williams' California youth and global urban subcultures to create generational classics.